SUBHEADING
Event brief
From Hotel to Headliner
For the biggest weekend in motorsport, the Hilton Garden Inn Silverstone needed the WOW factor. The mission was to amplify the Hilton brand by delivering an unforgettable Grand Prix atmosphere for guests — one that captured the adrenaline of the race, the prestige of the brand, and the magic of the moment. The PS Events Group was enlisted to make this vision a reality, with style, spectacle, and seamless execution.
The goal? Deliver an electrifying guest experience that screamed “Grand Prix glamour” and “Hilton prestige” in one high-octane weekend.
The Solution: A Curated Convergence of Luxury and Performance
The PS Events Group delivered a luxury-laced programme brimming with charisma and creative flair.
First, they rolled out a red carpet and let the hand-selected celebrity hosts take to the stage, energising the crowd with exclusive race insights, pit-lane gossip, and engaging interviews with motorsport personalities, keeping guests plugged into the day’s biggest moments. Between races, a showstopping entertainment programme kept the energy sky-high.
As the engines cooled, the entertainment built in intensity throughout the day, leading up to a jaw-dropping set featuring a roaming brass section, electrifying violinists, and powerhouse vocalists who brought the house down.
To dial up the spectacle, The Mirror Men made an appearance, dazzling guests with their surreal, futuristic presence, while anonymous drivers weaved through the crowd for unforgettable guest interactions. Every moment was calibrated for impact, from morning coffees with acoustic melodies to sunset sets that brought guests to their feet.
From concept creation to celebrity hosts, showstopping live entertainment performances, and unforgettable roaming acts, The PS Events Group delivered a seamless, full-service brand activation that positioned Hilton as the place to be at the British Grand Prix.
Testimonial
The Results: A Five-Star Finish
The Hilton Garden Inn Silverstone became the Grand Prix’s most coveted destination. The atmosphere pulsed with prestige, the entertainment mesmerised, and the Hilton brand resonated far beyond the check-out moment. Guests left feeling delighted, engaged, and inspired with unforgettable memories— and eager for next year’s encore.
