With a portfolio that spans brand-defining launches, elite private celebrations, large-scale international sporting ceremonies, and immersive advertising campaigns, The PS Events Group, with its roots deeply embedded in the world of television and theatre, has already carved a name among the most dynamic and daring creators in the live events space.

The businesses client list already includes brands such as GoDaddy, leading pharma companies, data and tech innovators, as well as high-profile activations for FIFA, various World Cups, the Commonwealth Games, Formula 1 Grand Prix’s, and red-carpet moments for celebrities, brands, and luxury houses.

Now, the group is consolidating its expertise under one cohesive vision—designed to offer clients more creativity, more strategic insight, and more emotionally powerful storytelling than ever before.

A Unified Creative Powerhouse

Operating under the reinvigorated banner of The PS Events Group, the business brings together three powerhouse divisions into one elite offering: all driven by the extensively experienced world class events team

• Performance Specialists –  The group’s in-house talent agency, producing high-calibre live performances with actors, dancers, and musicians to drive narrative, spectacle, and emotional connection—ideal for immersive brand storytelling     and unforgettable ceremonies.
• Production  Styling –  A fusion of creative direction and cutting-edge technical design, backed     by an extensive Prop Store with items available to dry hire alongside an expert scenic team. From experiential environments to dramatic build-outs,  they specialise in visually rich, physically and digitally integrated     experiences.
• PS  Consultancy – The group’s strategic brain trust, offering future-facing advisory     services to brands, agencies, and venues. From concept innovation to     white-labelled creative direction, it’s where imagination meets industry     insight—empowering bold thinkers with expert partnership. 

“This is our moment to expand, elevate, and energise everything we do,” says Lucy Nicholls, Founder, CEO& Creative Director. “Our industry is moving fast—and audiences want more: deeper emotion, higher spectacle, and meaningful connection. With this evolution, we’re ready to meet that challenge head-on.”

“We’ve designed events for global brands, creative agencies, international sports federations, and exclusive private clients, always with one clear aim: to move people. As our business continues to evolve with greater clarity, confidence, and purpose, I like to think we’re building something extraordinary, something that stands for emotional impact, creative courage, and unforgettable experiences.”